In this information age, everyone talks about how you need to track everything in franchising. And you can! From click through rates (CTR) on your website to the cost per transaction, analytics are a great thing.
But even though we have the tools at our disposal and quite often even a dashboard with a summary of multiple facts of our business, we fail to really learn what they all mean. Sometimes it is hard to see the forest for the trees.
All this data is wasted.
As a franchise owner, you probably have invested both time and money into analytics and/or a dashboard solution to help your franchisees. You did this because you understand the positive impact they can have on any organization.
Done right, they can ultimately have a positive impact the bottom line.
So why aren’t your franchisees utilizing them?
There are five main reasons that may be holding your franchisees back from using data to really enhance their performance.
1. Too Much Data
2. It isn’t Actionable
3. It Doesn’t Inspire Change
4. It’s not Timely
5. They don’t Understand It
Read the five reasons in detail here....