Latest Blogs

 
Be the first person to recommend this.
Many service-based franchises make the majority of their money with one-off service calls. While there’s nothing inherently wrong with that, this model means that some franchises miss opportunities to build long-term client relationships that increase overall sales and revenue, without ever having to spend more on marketing. In today’s post, the FranchiseSoft team shares 3 ways service-based franchisees can use field service management software to secure more repeat customers. Offer Service Contracts Service contracts are an excellent option for service-based franchise owners looking to increase their revenue and secure sales with long-term client ...
0 comments
Be the first person to recommend this.
We’ve all heard that securing funding is often one of the biggest challenges for franchise candidates, but how exactly does it impact you, the franchisor? Here's some food for thought: Have you ever lost a candidate due to lack of funding? If a candidate is deciding between two franchises and one of them offers financing options, is he/she more likely to choose the one that offers help with financing? Do you have any single-unit operators who might be interested in becoming multi-unit operators, but are hesitant to pursue it because of perceived financing challenges? How do you ensure your candidates don’t start out underfunded? All of these scenarios have ...
0 comments
Be the first person to recommend this.
We are all consumers, and as consumers, we all like to be treated well.  But, as much as we want to receive superior service, at times it can be difficult to provide the same standard of service to our clients, especially if our idea of exemplary service differs from those who are on the receiving end. Ben Franklin, a Founding Father and an entrepreneur, had much to say about the importance of customer service.  “Endeavor to be as much in your shop, or in whatever place your business properly lies, as possibly you can. Your presence may prevent the loss of a good customer.” While in 1749 he may have meant this literally, in today’s culture there may be ...
0 comments
Be the first person to recommend this.
If you’re like most franchise marketers, you’re constantly evaluating your strategy: Are you getting the most out of your budget? Are you reaching your audience in the right ways (and in the right places)?   If you’re currently focused on hitting your 2017 goals, one great way to know if you’re headed in the right direction is to look at the most current industry trends and research. Here are some of the most impactful recent industry stats – learn from them, use them to inform your marketing strategy, and have your best year of email yet!   76% of people feel that marketing has changed more in the past 2 years than in the previous 50. (Adobe) ...
0 comments
Be the first person to recommend this.
In the Internet Era, mobility is one of the keys to keeping your HVAC franchise relevant. More than ever, homeowners in need of HVAC services are researching and scheduling appointments on-the-go using mobile devices, and it only makes sense that franchise owners should take advantage of these same time-saving technologies. Today, nearly three-quarters of all businesses operating in the United States and Canada have some incorporated cloud technology as a means of improving their scheduling, invoicing, and business management processes. This post outlines exactly how that’s possible, foregrounding the benefits of going mobile on the cloud, then explaining ...
0 comments
Be the first person to recommend this.
Ever wanted to solve million dollar heists, decode secret service missions, or stage a thrilling prison break? Turns out, you can! But here’s the catch: You only have an hour to complete your mission.   The “escape room” phenomenon is only about 10 years old, but it’s already taken off as a new frontier for gaming. Here’s the basic premise: Players are locked in an elaborately constructed room. Then, they have to find clues and solve a series of puzzles to free themselves before time runs out. It’s interactive team-building – not to mention a ton of fun – which has led to many different versions popping up around the world. But one of the first American ...
0 comments
Be the first person to recommend this.
Franchise email marketers know that their job comes with a unique set of challenges. You have to address the individual needs of multiple locations, yet somehow maintain a cohesive brand image across all of them. You want to empower your franchisees, but at the same time ensure you're providing a consistent experience. Thankfully, many of these challenges can be solved with the right platform. And yes, to be completely transparent, we offer all of these things at my employer Emma , but we also know there are a lot of other great options out there and we’re not the perfect fit for everyone. So regardless of who you use to power your emails, here are five ...
0 comments
Be the first person to recommend this.
Changing technologies, environmental considerations, and new demands imposed by the increasingly competitive globalized market have made systems virtualization the way of the future for franchises in the service sector. In today’s post, we discuss four ways that you can save money by going mobile with FranchiseSoft’s field service management technology . Save time disseminating work orders. Paper-based work orders worked well enough for service based franchise owners in the past, but they’re no longer optimal. Today, franchise owners in the service industry rely on field service management technology to save time and money that would otherwise be ...
0 comments
Be the first person to recommend this.
Though many restauranteurs might not know it, email + hospitality is a match made in marketing heaven.   If you’re communicating with potential customers, email helps you draw them into your restaurant for the first time with special offers, events, or new menu items.   If you’re communicating with returning customers, your emails help strengthen their loyalty with reward programs, VIP clubs, or stories that help them connect to your brand on a more personal level.   But it gets even better (and more powerful) when you use guest data to determine that messaging and deliver a personalized, valuable inbox experience to every subscriber. Here’s ...
0 comments
Be the first person to recommend this.
In today’s post, the FranchiseSoft team outlines 3 ways that field service management software can help you retain, acquire, and satisfy your customers. Understanding the Importance of Customer Retention Service based franchise owners know that customer acquisition is generally more expensive than customer retention. And yet, franchise owners continue to let established clients slip away and bring their business to other providers. Before we can recommend customer service improvements , we must first understand some factors that contribute to low customer retention. Perhaps most importantly, we must recognize the nature of the modern consumer ...
0 comments
Be the first person to recommend this.
According to the United States Department of Labor’s Bureau of Labor Statistics, the demand for heating, ventilation, and air conditioning (HVAC) services is expected to increase over 30% between 2010 and 2020. While this is great news for HVAC franchises, it does put some added pressure on the efficiency of your operations. As we move closer to 2020, and the demand for your services climbs, your franchise will need to schedule more appointments, delegate more duties, and invoice more clients than ever. Surging demand isn’t a bad problem to have, but if your business model or HVAC franchise system falls behind and keeps people waiting, you could actually ...
0 comments
Be the first person to recommend this.
Franchisors, image you are the witness stand, and your ex-franchisees attorney asks you: What specifically are your companys trade secrets? Whats your answer? How about the question: How do you protect your trade secrets? At a trial to protect proprietary information and systems, a franchisor must prove that the information is a trade secret; and, the franchisor has taken steps to actively protect them. Franchising relies heavily on the protection of trade secrets. In fact, trade secrets and intellectual property make up the bulk of what a franchisor licenses to its franchisees. A well-crafted franchise agreement is only a start in protecting trade secrets. ...
0 comments
Be the first person to recommend this.
Systems used to manage your franchise can produce a lot of data. This data comes from the corporate level and the unit level in various forms and from across every department in your organization financials, field operations, development, and marketing. To complicate things even further, individuals across the departments, as well as your franchisees, need to see different types of data to successfully do their jobs. Its a challenge to take it all in, and even more of a challenge to make sense of it all. This is where business intelligence comes in. In case you are too busy sorting through data and havent had time to focus on it, business intelligence is ...
0 comments
Be the first person to recommend this.
In franchising, you as the franchisor care about two things primarily: awarding new units and improving the performance of those units. Your field operations team is tied directly to the latter unit performance, as they are the ones consulting with your franchisees to ensure their and ultimately your success. Your field consultants are manning the front line of your business when it comes to helping to make your franchisees successful. However, interacting with franchisees is often a pain point for franchisors and their field operations team. Field consultants may not know what the business priorities are, how to work with their franchisees to meet company ...
0 comments
Be the first person to recommend this.
Liberty Tax Service- Senior Sales Representative/Franchise Development Sales Rep Position Purpose The Franchise Sales Representative ensures high quality sales connections in alignment with Liberty Tax Service sales department criteria. This position will be responsible for facilitating the purchase of franchise operation by contacting persons who meet organization's standards and visits prospects to explain advantages of franchised business, services to be rendered, costs, location, and financial arrangements. The Franchise Sales Representative takes direction from direct Supervisor and strives to continually improve knowledge and sales techniques. ...
0 comments
Be the first person to recommend this.
For those of you following the Saladworks v. Workers Compensation Appeal Board pending before the Pennsylvania Supreme Court, I'm pleased to report that the Court, after briefing and argument, dismissed the appeal as "improvidently granted". This result leaves in place what we thought was well settled law in Pennsylvania that the franchisor is not generally liable for the acts or omissions of its franchisees. This case involved the employee of a Saladworks franchisee that was injured on the job. This employee sought workers compensation benefits from both the franchisee and franchisor, but the franchisee did not have proper workers compensation coverage. ...
0 comments
Be the first person to recommend this.
Over the past year, many of our franchisor clients have raised concerns about the length of time that it takes for their FDD and Franchise Agreement to be approved by the Small Business Administration (SBA), which is a requirement to listing a franchisor on the SBA Franchise Registry. Being listed on the Registry greatly facilitates the approval process for franchisees that seek SBA financing because the franchise agreement doesnt need to be reviewed for each individual franchise sale. In essence, the SBA is pre- approvinga franchisors FDD and Franchise Agreement for financing. After reviewing the franchise agreement , the SBA has generally required ...
0 comments
Be the first person to recommend this.
Franchising is an interesting business model, in that, the more successful you become at growing your franchise, the more difficult it becomes to manage it. For a business that is just starting out, profits may not be where you want them to be, but it can be relatively easy to manage. Then you find some success and begin to grow and grow your franchise , and take on more and more employees, it can become quite stressful and convoluted. To help manage all the employees of a large and/or growing franchise, you need high quality employee management software . But just how does employee management software help your franchise? Employee Management Software ...
0 comments
Be the first person to recommend this.
As we approach the end of the year, its time to start preparing for 2017 FDD updates and the submission of state registration applications. Every year, the franchise registration states make substantive and procedural changes that affect this process, and franchisors and franchise attorneys that stay on top of these changes are better positioned to minimize the time that it takes to get registered. In a previous blog post, we touched upon a major development, namely the increase in e-filing. As we noted in that blog post, Wisconsin now only accepts electronic filing of franchise registration applications. Additionally, the following states have ...
0 comments
Be the first person to recommend this.
Measures VP of Franchising explains what makes the drone industry ripe for franchising With the release of Part 107 , widespread commercial operations have become a reality. Operators are starting businesses, flying for companies building programs in house, or joining one of the many drone pilot networks . At Measure, were taking a different route to scale our business: providing qualified candidates a business opportunity through franchising. In the first part of our drone franchising blog post series, Measures VP of Franchising Dan Rothfeld lays out the vision, the challenges, and the opportunity for Measure Nationwide TM . Q: Dan, what ...
0 comments