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Fuelled by tax reform, deregulation and an upbeat economy, the franchise industry is set for another year of strong momentum in the USA. The International Franchise Association is out with its 2018 Franchise Business Outlook, showing franchise industry expansion is set to grow for the eighth year in a row. Franchise establishments are set to grow by 1.9 percent to 759,000 locations after increasing 1.6 percent in 2017, while employment will increase 3.7 percent to 8.1 million workers after growing 3.1 percent in 2017. The gross domestic product of the sector is forecast to increase by 6.1 percent to $451 billion and will contribute approximately 3 percent ...
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If your franchise made it to the scaling stage, congratulations! You’re among the lucky 10-20% that survives the product/market fit phase. And you’re probably riding a high–every day is further validation that you laid the proper groundwork and “struck gold” with a proven franchise process that could be deployed for different people in different localities. But when you reach the scaling phase, the goal posts move; what was once the finish line is now the starting line. Growing pains set in. Don’t worry– modern franchise solutions   are here to help. Today’s post explains how FranchiseSoft helps franchisors overcome 3 of the most common franchise ...
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Today’s post runs down 3 ways our franchise marketing software can level-up your sales, branding, and   lead generation efforts   in 2018. Automated Reports and Powerful Analytics Diligent research is the secret to high-level franchise marketing. The most powerful and cost-effective campaigns are those designed with key data in-hand: Who wants my product (or is interested in my franchise opportunity)? What ads does my target audience respond to? When is my target audience most responsive to advertising? When you have this data in-hand, your ads generate more results for less. Traditional market research takes a lot of time and effort. ...
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In this information age, everyone talks about how you need to track everything in franchising. And you can! From click through rates (CTR) on your website to the cost per transaction, analytics are a great thing. But even though we have the tools at our disposal and quite often even a dashboard with a summary of multiple facts of our business, we fail to really learn what they all mean. Sometimes it is hard to see the forest for the trees. All this data is wasted. As a franchise owner, you probably have invested both time and money into analytics and/or a dashboard solution to help your franchisees. You did this because you understand the positive ...
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Today’s post explains how modern franchise solutions like FranchiseSoft help franchisors harness their creativity for better sales, franchise performance, and   franchise development . And don’t worry–these benefits aren’t exclusive to “creative types.” Create and Problem-Solve   Anywhere   Inspiration Strikes Creative types know that inspiration can strike anywhere. And for whatever reason, the muse tends to visit us when we’re away from our desks. For example, in his   top-20 list of places inspiration strikes , Sid Savara includes: Hiking People watching at the mall Running on the treadmill Lying in bed Sitting on an airplane Long ...
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Today’s post explains why virtualizing your franchise management systems is superior to the old-school “offline” approach. Read on to learn how our digital franchise management systems can improve your company morale and boost sales–or just skip the preamble and   book a demo for yourself. Franchise Management Systems Enhance Sales Virtualizing your franchise management systems   can improve customer satisfaction and streamline the sales process. Using our field service management module, managers can remotely monitor and support on-site workers to guarantee a job well done. Field reps can upload pictures of a finished job for quality assurance, ...
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The old employers’ adage that “good help is hard to find” takes on terrifying new significance for franchise development. Hiring a bad employee is quite the headache , but picking the wrong person to represent your beloved brand is a nightmare. That’s why FranchiseSoft developed franchise lead management tools to help brand owners make smarter candidate decisions. Read on to learn how–or skip the preamble and   book a demo   now. Assess Lead Coachability Early Forbes   published an unsubtle   article   by Adrienne Graham titled “You Won’t Land A Job If You Can’t Follow Directions” back in 2011. Graham focused on the ways in which professional ...
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Today’s post spotlights two ways FranchiseSoft can   improve your franchise management services . Let’s jump right in: Make Research Easy At the Macro and Micro Level At the macro level, successful franchising depends heavily on quality research. Demographic data and financial reporting underpins every move in franchise development, and most franchisors do plenty of research on prospective franchisees before welcoming them into the family. And don’t forget about consumer reports, product R&D, territory research, reputation polling, national marketing metrics… franchisors do a   lot   of research. And because it’s so vital, this research ...
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  Sponsored Content Provided By This Month’s FranSocial Featured Blogger You can save a tree and save money!   It’s true. Eliminate paper and you’ll improve the bottom line. It’s also true that if a vendor says they’ll get rid of every scrap of paper in your office you should run the other way!!! “Document nirvana” aside, there are many things your organization can do right now to cut costs, manage compliance and improve access to critical information by eliminating paper from each process. This is a comment from one of our customers,  “How did we ever do business without the ability to retrieve at the stroke of the keyboard every record in our operation ...
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For many brands, franchise success boils down to   consistency . But what do you do when your franchisees stray off the path? Better yet, how do you stop them straying in the first place? Our virtual franchise management services can help. Read on to learn how our   franchise management services   improve brand adherence by fostering communication, accountability, engagement, and more! Improve Attendance at Team Meetings and Seminars There are a lot of tricks and tips out there for increasing attendance at meetings and seminars. Beyond keeping things fun and engaging,   Destination Colorado   suggests: Monitoring attendance, and following ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger Approximately 60% of the average employee’s day is spent working on an organization’s records and documents. How much of that time is truly productive and how much of it is wasted? When dealing with content creation, storage, archiving, distribution, and transfer throughout an enterprise, there are often significant areas for improvement. A cloud-based consolidation and distribution center can vastly reduce the amount of time employees need to spend on document management while also improving business outcomes and customer service. Boosting Productivity and Reducing Time to Market ...
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Franchise Development: Penetrate New Markets and Build More Leads As a franchisor, one of your most important duties is   sustaining growth , so let’s talk franchise development. To help grow your brand, our franchise management systems make penetrating new markets easier than ever by putting powerful market research tools at your fingertips. Auto-generated pipeline reports highlighting key metrics, threats, and market opportunities are sent automatically to your email, and can be viewed and shared from any authorized mobile device for smooth collaboration and smarter planning. Use this data in tandem with real-time Key Performance Indicators (KPIs) ...
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Marketing coaching can be one of the hardest parts of franchising. Why? Getting leads, and customers in the door, is truly a matter of life and death for franchisees. And while there are some things in Marketing that ARE black and white, there are others that are more shades of grey than anything else. So – lets delve into the world of Franchise Marketing for coaches – we will look at what is black and white, and what is in that messy grey space in between. Dos Understand Differences One of the difficult truths in Franchise Marketing is that… things that work in some communities do not work in others. It’s frustrating, but true. Ask any pro ...
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If you’ve spent any time researching software for   franchise development , field service management, lead generation, and the like, you’ve probably heard or read the catchall in question once or twice–”franchise solutions.” “We have franchise solutions!”   It’s perfect for marketing copy because it tells the reader you’ve got the answer to their problems, without having to describe any specific problems   or   answers. But it’s terrible for the end-user for those very same reasons. FranchiseSoft is about transparency, as well as empowering franchise owners, which is why we’re taking this blog beyond the catchall and talking   real   franchise solutions. ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger According to IDC (International Data Corp) – between now and 2020…  there will be 44X the growth in information BUT… only 1.4X growth in IT professionals.  For example, according to MBA Online there are 294 billion emails sent every day.  To give you an idea of the impact it would take the US Postal Service two (2) years to process that many pieces of mail.  Every day 172 million people visit Facebook, 2 million Blog posts are written (guilty as charged), enough posts to fill Time Magazine for 770 million years!  So why are we waiting to manage and store all this information?  According ...
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According to information processing theory, a   top-down   approach is defined as the breaking down of a system to gain insight into its compositional sub-systems. Today’s post takes a top-down look at the “subsystems” (or modules, as we call them) that make our franchise management systems so effective. Read on to find out what our franchise management systems can do for you, and what to expect from similar   software solutions   in 2018. Franchise Management Systems for Franchisors Naturally, our top-down look at franchise management systems starts with the   head honcho –that’s you, the franchisor–in mind. Here’s a look at some of the ways ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger In Beyond Customer Obsession Part I we discussed the value in obsessing over the customer.  Here we will go beyond the customer and discuss the employee and the partner.  If we made our employee’s job less stressful by eliminating the mundane stuff to be done, the employee would have more time to add valuable input and make improvements, thus elevating the employee and lowering employee turnover . Take a very simple example when an employee submits a time off request, is this a paper form, is it in an email, is there anything in place to make sure the employee gets a response within ...
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SeoSamba, a leading franchise marketing and sales automation software provider, just got recognized as one of the few Top Franchise Marketing provider on Entrepreneur's first-ever, "Best in Service: Top Franchise Suppliers" list. Entrepreneur’s 2018 Top Franchise Suppliers acknowledges the very best in business in several categories such as legal services, marketing, and public relations, according to none others than top-ranked Franchise 500® brands themselves. «In the past couple of years, SeoSamba’s has made great strides in the franchise marketing market, with a highly effective mix of powerful marketing & sales ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger There has been plenty written on Customer Obsessed focused companies versus Selling/Marketing focused companies.  With companies like Apple, Amazon, and Costco, its clear companies that are customer obsessed can grow rapidly and the product/service becomes almost habit forming to their customers. One question I have asked myself and studies have been done on it, why do people use Amazon?  NPR found one reason 50+% of the people say they shop at Amazon is that, it’s easy and fast.  But is that the real reason?  For me, the real reason is there are only 1,440 minutes in a day and if you ...
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Technology moves fast, but franchisors who keep up enjoy major competitive advantages. So is it time to update your   franchise management systems ? Let’s find out! A Beginner’s Guide to Franchise Management Software Before we dive into our franchise management systems checklist, let’s lay some groundwork. If you already know what franchise management software can do for you, or own some already, skip ahead to the next section. Broadly speaking,   franchise management software   is a collaborative platform designed to optimize and empower your internal franchise management systems in a number of ways, such as: streamlining communications with ...
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