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As business owners, we know better than to hold out for “magic pill” solutions, so it makes sense to be wary of anyone claiming that software is going to significantly improve your franchise marketing. But hear us out – this will be a quick read, and it might put you on the scent of something that could seriously improve your franchise marketing capabilities (and cost-efficiency). Read on to learn 3 ways our software can   improve your franchise marketing . Level-up your Research Game Everyone knows franchise marketing relies on quality research, but what have you done lately to up your analytical game? Our   franchise marketing software   automatically ...
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Any good franchise communication software should hang its hat on the ability to facilitate greater intra-franchise cooperation. But that’s not all that makes   franchise communication software   worthwhile. Your software should also facilitate greater engagement with your customer base. With that in mind, today’s post spotlights two ways that franchise communication software can your franchisees boost sales and secure more repeat customers. Optimize Customers’ Preferred Mode of Contact 56% of customers want to text with businesses, according to a recent   study   titled “The State of Two-Way Business Texting,” which polled over 500 consumers and ...
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Today’s post explains how   our franchise lead management software   can save you wasted dollars and clicks. Read on for a taste of the lead management utility our users love! Pinpointing Buyer Profiles for Smarter Ad Spending Breaking your typical buyer down into demographic data can be a useful way to trim the fat off your   lead generation campaigning . Once you know your typical buyer’s job, age, education level, favourite platform, net worth, and interests, it becomes considerably cheaper to target them with ads. Our franchise lead management software is designed to simplify documentation of all relevant lead information in order to build ...
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Tired of empty promises from your   franchise lead generation software ? So were we – so we built something that   actually works ! Today’s post spotlights 2 key FranchiseSoft features that will help you generate more quality candidates interested in your franchise opportunity. Tag-team lead management for superhuman sales power Did you ever watch those hammy tag-team wrestling matches as a kid? When tag-team wrestling duos fought, only one competitor per team was allowed in the ring at a time. At any point, the active competitor could “tag out” by “tagging in” a partner with some kind of physical contact, usually a high-five. Much of the drama and ...
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The FranchiseSoft team is made up of current and former franchise owners, which gives us a serious competitive edge over other   franchise software developers . Today’s post explains 3 reasons why. Because we know enough to know we don’t know it all The essence of franchising is cooperation and collective effort, and the ideal franchise candidate is almost always defined as “coachable,” so why then do so many franchise software companies pretend to have all the answers with their “perfect” product? Don’t take that the wrong way; we’re immensely proud of our software, and truly believe it’s the   best franchise solution   out there. But it’s not   ...
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Is it possible to create a career from the ground up in franchising? For Christie Cruz, Director of Operations Support at Tropical Smoothie Café the answer is “yes”. In a recent LinkedIn post that unexpectedly went viral Christie discussed her recent promotion, and how she an entry level job can lead to infinite possibilities. She discussed her journey from crew person at McDonalds, to being a Manager, to an Area Supervisor at Arby’s and her recently announced position as Director of Operations Support at Tropical Smoothie Café , a very popular fresh-food destination with over 600 locations. After thousands of likes and almost 100 comments, the idea of ...
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Did you play the telephone game as a kid? For those who haven’t, the game is very simple. The goal is to relay a simple message down a line of people. But there’s a catch: the message must be passed in secret, whispered from ear to ear. All the sneaky whispering is fun, but the game’s real payoff is in the reveal. More often than not, the message that reaches the end of the line is totally garbled – “ franchise communication software ” might come out as “landslide remuneration toss hair.” Not even close. Everybody laughs. The telephone game is great as a kid, but nobody wants to play games with their life’s work. And while it may come off a little harsh, ...
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Generic business management software doesn’t fly in the franchise world. As current and former franchise owners ourselves, making our software franchise-friendly was one of the primary goals we had during the development phase. So what does that mean, exactly? Read on! Today’s post spotlights 4 franchise-friendly features that separate our   management software solution   from the competition. Optimizing intra-franchise communications. Unlike other business models, franchises require constant communication between separate unit owners in order to coordinate brand-wide changes. So we made it easy for users to contact any member of their contacts ...
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WARNING : Franchisors across the country are being sued for failing to comply with the   Americans with Disabilities Act   legislation mandating that all websites be accessible to disabled individuals. Predatory attorneys like this   Arizona man who sued over 2000 businesses   are combing the web for targets, looking to line their pockets under the guise of championing disability rights. And the majority of franchisors didn’t even know their websites were in violation! Today’s post is not meant as a complete ADA compliance   website checklist for franchises , but rather spotlights the top-5 most common and costly violations that we see. If you would ...
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Today’s post explains how ADA violations can leave your franchise’s financial and reputational assets in ruin, and how ClickTecs can help. What is ADA Compliance? The Americans with Disabilities Act (ADA) is a comprehensive civil rights law that was developed to protect the rights of individuals with disabilities. The law mandates that all “places of public accommodation” – including   your business   and   franchise website   – are legally obligated to remove barriers hindering disabled individuals’ access to “goods and services.” When most people think of “access barriers,” they imagine literal barriers, like when a stair-heavy headquarters lacks ...
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Even the best   franchise software system   can’t help you if you don’t learn how it works, right? Most of us spend too much time on our devices nowadays to be considered “computer-illiterate,” but franchise software system learning curves can still be pretty steep (Mahapatra& Lai, 2005). While you don’t need to know how to code, or develop any other advanced computer skills beyond basic data entry, drag-and-drop, and website navigation, users will need   training and support   to get the most out of their franchise software system upgrade. For that reason, efficient (and ongoing) end user training should be on your franchise software system shopping ...
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Complaints… in franchising we hear a lot of them. Some of us tune them out to survive. But, in complaints, we can find a nugget of wisdom. Bill Gates said: “Your most unhappy customers are your greatest source of learning.” As franchisors, we have many customers – including franchisees and managers. In a franchising community so broad, it is shocking that many store managers and franchisees can have the same complaint. According to multi-unit management expert, Jim Sullivan, in his book   Multi Unit Leadership , the following complaints are consistent. The top 5 complaints that store managers had about their Multi-Unit Leaders: Not enough ...
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It happened! You followed your passion, created a unique brand, and made the decision to grow via the model of franchising. You are now a franchisor. Congratulations! And now, reality hits, you need franchisees to not only grow your dream, but to fund your business. And yet more reality, you likely have never awarded a franchise. Where do you start? How will you find candidates? Once candidates raise a hand of interest, how do you collect their personal information, share the strengths of your brand experience with them, follow federal and state guidelines, qualify the individuals that will take your brand to market, and eventually award your first, tenth, and ...
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No software deserves to call itself an “all-in-one franchise CRM” unless it truly benefits everyone in the franchise system. If your current software doesn’t create more business for franchisees   and   a happier, healthier franchise family for the brand, it’s not an all-in-one franchise CRM. With that in mind, today’s post offers a few examples of what makes FranchiseSoft a   true   all-in-one franchise CRM . Empower single unit owners with our all-in-one franchise CRM When you deploy our all-in-one franchise CRM, you give your franchisees some incredible customer relations tools. First, to help initiate the customer relationship,   FranchiseSoft’s ...
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When you sign a check, you’re sure to know where it’s going. When you invest, you monitor the markets. As a business, you can’t afford to treat your brand any differently. Every time a customer chooses to spend with your brand, you’re putting your signature on the experience that customer receives. In the early days of franchising, the business embodies your vision and passion for exemplary customer service. As you grow and entrust your brand to more franchisees and locations, it becomes increasingly difficult to ensure the same quality across the expanse of your organization. Your dedication to your customers got you to where you are today; it’s time you ...
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FranchiseSoft understands the variable nature of franchise systems If there’s one thing our experience has taught us about franchising, it’s that franchising is characterized by diversity. Over 750,000 franchises were in operation in the United States in 2017, and no two out there that year were exactly alike. Evidencing their diversity, franchise systems have been used successfully in almost every industry you can think of. Moreover, franchising is an international phenomenon, with systems in use all over the world today. Knowing that no two franchise systems are exactly alike, why then do some franchise software providers still try to make rigid, one-size-fits-all ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger After the Cambridge Analytica fallout in March, the #deletefacebook hashtag ran its course, Mark Zuckerberg answered to Congress and Facebook tightened its privacy settings. What does this mean for franchise advertisers? Truth is, you’re not the only franchise examining next steps after a data breach this great, and especially for a platform so widely used. But, should this concern you as an advertiser? The answer is “no.” Facebook will continue to be a great advertising platform for your franchise business. Let’s address some of those hesitations and put your mind at ease. Facebook ...
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Today’s post highlights two ways   our franchise lead generation software   sets you up to outsell the competition. Franchise lead generation software automatically creates strategic flexibility It was Scottish poet Robert Burns who wrote that famous line, “The best laid schemes o’ mice an’ men / Go oft awry.” Poetry fan or not, you can’t deny the truth of it. In love, life, and franchising, the best laid plans often fall apart. Industry trends and paradigm-shifting tech are as unpredictable as people, which makes fixed, long-term plans untenable. Flexibility is the key. Just this year, the Ivy   Business Journal   published an article naming ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger Sometimes you have to pause and go back to the basics. It’s not unusual for websites to get cluttered as the years go by with content and page additions, messaging updates, etc. In addition, your brand and offerings often evolve, as do search engines’ algorithms for serving up your site. You need to make sure that any paid advertising or SEO efforts to drive traffic are successful. Your potential client or customer will decide in seconds if they are going to stay on your page. Here are a few tips to make sure they do: Clearly define your brand and message. Step back for a moment ...
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We recently had the privilege of interviewing our client John Bornoty, founder of The Big Salad. The Big Salad is a leading restaurant brand that began in 2008. They are focused on providing the freshest foods in an enjoyable and comfortable atmosphere, while also providing top notch customer service.  We thoroughly enjoyed our interview with John. Although this interview began with the intention of learning more about our client's product likes and dislikes, we were able to unravel much more valuable information, in addition to what was intended. We learned everything from their company's best practices, to what they value most in software systems, ...
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