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It turns out a lot of people lie on their resumes. If you work in HR, recruiting, or some other aspect of talent acquisition, this probably isn’t a surprise. It works like this: you post your open position along with a list of qualifications, would-be applicants see the list and realize they aren’t qualified, and—voilà!—a resume with invented credentials materializes. Works like a charm! Actually, it doesn’t work like a charm, especially in the internet age when it’s so easy to investigate people’s work history and track down their LinkedIn and Facebook contacts. But given the disconnect between what companies need and what job-seekers think companies need, ...
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Hanging onto your top people may be expensive, but it’s cheaper than losing them. by Scott Davis CEO, TrueSyncMedia and SocialMediaTV.com   In my last article I talked about the costs – often the hidden costs – of employee attrition. The bottom line: losing an employee is more expensive than most entrepreneurs realize. So how can you avoid the bleeding? What can you do to keep your people off Monster.com, Indeed.com and Craigslist?   Here are six tips that top-performing companies know about. They aren’t all easy, but they’re proven winners for businesses like yours.   1: Boost compensation. I know, this is the last thing you ...
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  Any experienced franchise owner can tell you employee turnover is a fact of life. Often, it’s a painful, expensive, profit-sapping fact, and while every business owner realizes that losing employees – especially good ones – and replacing them hurts, not everyone fully grasps the actual damage being done to the bottom line.   Worse, many owners and managers don’t understand how much of the problem is avoidable.   So, how much does it cost to replace an employee? Estimates can vary wildly. A former colleague with deep experience in the world of HR consulting once explained to me that for management level and above his firm always assumed a ...
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At the beginning of every franchise relationship, even if everything starts on the best of terms, it is always important to think about how you might handle any issues that may arise.  If a franchisee later becomes disgruntled, how is your system prepared to respond? In the franchise context in particular, before jumping to expensive litigation, the franchisor should consider alternative dispute resolutions in order to find a resolution. As a preliminary step, in order to avail itself to alternative dispute resolution, the franchisor must make sure that mediation and/or arbitration are included in the dispute resolution provision of the franchise agreement.  ...
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Ever since eBay, Inc. v. MercExchange, L.L.C. in 2006 and Winter v. Nat. Resources Defense Council, Inc. in 2008, the United States circuit courts appear to be split over whether a franchisor has a presumption of irreparable harm if trademark infringement exists when seeking an injunction.  In the years following these two cases, some circuits have decided to abandon the presumption altogether while some have kept it. Due to this circuit split and landscape of uncertainty, a franchisor should aim to be prepared to prove that such irreparable harm exists in order to obtain a preliminary or permanent injunction against a franchisee in cases of trademark ...
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As the Baby Boomer population continues to grow, the demand for remodeling services continues to climb to new heights. As a result, kitchen franchises across the country are seeking out local marketing strategies to distinguish themselves from the competition. In today’s post, we highlights three ways our franchise sales & marketing solutions help remodelers generate more local leads. Keep Your Local Advertising On-Target When it comes to advertising, too many people confuse visibility with effectiveness. While it’s great to get more eyes on your promotion, effective advertising is all about relevance. To give you an example, it wouldn’t matter if you ...
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Running a handy-man franchise is hard work. Fortunately, software has been developed with franchise systems in mind… And yet, despite the proven value this software has for service-based franchises’ operational efficiency, some owners are still reluctant to embrace virtual franchise solutions for a company whose work is done in the real world. In today’s post, the FranchiseSoft team describes four ways that franchise management software benefits handy-man franchises . Read on to explore the value our scheduling, invoicing, communications, and reporting software holds for your franchise, and find out how to book a free consultation. Save Enormous Blocks ...
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Franchise operations management is no easy task, which is why field management software is in such high demand in all corners of the service industry. If you’ve ever considered investing in software of your own , but aren’t quite sure if it’s right for your business, today’s post is for you. Read on to learn 5 signs that suggest your business could benefit from field management software, and to find out how to book a free consultation with our team. Your business isn’t up-selling or reselling like it should. As any service-based franchise owner will tell you, return business is best! Successfully selling to return customers is a ringing endorsement ...
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So you’re looking to streamline some components of your service-based business, but aren’t sure where to turn. Do you hire additional hands, call in a small business consultant, or look into modern software solutions? Small businesses have limited administrative budgets to work with, which means every cent has to pull its weight. This is especially true for new franchise owners who have to raise additional money for their initial franchise fees. With this in mind, today’s post offers a cost-benefit breakdown of franchise management software for service industry workers. Find FranchiseSoft’s 6-point analysis below: Eliminate Administrative Busywork ...
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We live in an era of rapid technological innovation. The rise of mobile and internet technologies changed the way we socialize, shop, and even find true love. Of course, these technologies irrevocably changed the business world, too; outsourcing, easy access to global markets, and unprecedented levels of client communications have turned many business models on their heads and made systems virtualization a basic business requirement. Back in 2016, Kevin Crowley, vice president of digital aviation for Boeing, told The Wall Street Journal that the contemporary business climate makes mobile and cloud technology a must: “It just became apparent that we needed ...
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If you’re considering working with free field service management software, you might be a believer in the old saying that “the best things in life are free.” But another old adage reminds us that we “get what we pay for.” So where do you turn when old clichés contradict one another? In today’s post, the FranchiseSoft team assesses the value of free field service management software. Read on for a breakdown of the good, bad, and ugly! Is free field service management software really free? A quick Google search for “free field service management software” yields 35,500,000 results in 0.75 seconds. But are all of these results really pointing to free software? ...
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It goes without saying that maintaining a robust cash flow is critical for the ongoing success and profitability of your service-based franchise. Working capital allows your company to respond to business opportunities and client emergencies quickly and efficiently. Furthermore, a higher cash-to-receivables ratio gives you much stronger negotiating positions when borrowing funds to replace equipment or expand your franchise. With this in mind, the FranchiseSoft team has outlined 3 ways that field service management software allows you to collect as quickly as possible, stretch your payables to the limit, and increase your agility without having to alter ...
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In most franchise relationships where the franchisee is an LLC, corporation or other business entity, the franchisor will require the individual or corporate owners of that entity enter into a form of guarantee whereby such owner(s) agree to: personally guaranty the monetary and other obligations of the franchisee entity under the franchise agreement ; and be personally bound by the obligations and covenants of the franchisee under the franchise agreement, including those related to non-competition, confidentiality and restrictions on transfer. While it is no secret that the owners of a franchisee entity are often reluctant to sign such a guarantee, ...
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Many service-based franchises make the majority of their money with one-off service calls. While there’s nothing inherently wrong with that, this model means that some franchises miss opportunities to build long-term client relationships that increase overall sales and revenue, without ever having to spend more on marketing. In today’s post, the FranchiseSoft team shares 3 ways service-based franchisees can use field service management software to secure more repeat customers. Offer Service Contracts Service contracts are an excellent option for service-based franchise owners looking to increase their revenue and secure sales with long-term client ...
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We’ve all heard that securing funding is often one of the biggest challenges for franchise candidates, but how exactly does it impact you, the franchisor? Here's some food for thought: Have you ever lost a candidate due to lack of funding? If a candidate is deciding between two franchises and one of them offers financing options, is he/she more likely to choose the one that offers help with financing? Do you have any single-unit operators who might be interested in becoming multi-unit operators, but are hesitant to pursue it because of perceived financing challenges? How do you ensure your candidates don’t start out underfunded? All of these scenarios have ...
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We are all consumers, and as consumers, we all like to be treated well.  But, as much as we want to receive superior service, at times it can be difficult to provide the same standard of service to our clients, especially if our idea of exemplary service differs from those who are on the receiving end. Ben Franklin, a Founding Father and an entrepreneur, had much to say about the importance of customer service.  “Endeavor to be as much in your shop, or in whatever place your business properly lies, as possibly you can. Your presence may prevent the loss of a good customer.” While in 1749 he may have meant this literally, in today’s culture there may be ...
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If you’re like most franchise marketers, you’re constantly evaluating your strategy: Are you getting the most out of your budget? Are you reaching your audience in the right ways (and in the right places)?   If you’re currently focused on hitting your 2017 goals, one great way to know if you’re headed in the right direction is to look at the most current industry trends and research. Here are some of the most impactful recent industry stats – learn from them, use them to inform your marketing strategy, and have your best year of email yet!   76% of people feel that marketing has changed more in the past 2 years than in the previous 50. (Adobe) ...
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In the Internet Era, mobility is one of the keys to keeping your HVAC franchise relevant. More than ever, homeowners in need of HVAC services are researching and scheduling appointments on-the-go using mobile devices, and it only makes sense that franchise owners should take advantage of these same time-saving technologies. Today, nearly three-quarters of all businesses operating in the United States and Canada have some incorporated cloud technology as a means of improving their scheduling, invoicing, and business management processes. This post outlines exactly how that’s possible, foregrounding the benefits of going mobile on the cloud, then explaining ...
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Ever wanted to solve million dollar heists, decode secret service missions, or stage a thrilling prison break? Turns out, you can! But here’s the catch: You only have an hour to complete your mission.   The “escape room” phenomenon is only about 10 years old, but it’s already taken off as a new frontier for gaming. Here’s the basic premise: Players are locked in an elaborately constructed room. Then, they have to find clues and solve a series of puzzles to free themselves before time runs out. It’s interactive team-building – not to mention a ton of fun – which has led to many different versions popping up around the world. But one of the first American ...
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Franchise email marketers know that their job comes with a unique set of challenges. You have to address the individual needs of multiple locations, yet somehow maintain a cohesive brand image across all of them. You want to empower your franchisees, but at the same time ensure you're providing a consistent experience. Thankfully, many of these challenges can be solved with the right platform. And yes, to be completely transparent, we offer all of these things at my employer Emma , but we also know there are a lot of other great options out there and we’re not the perfect fit for everyone. So regardless of who you use to power your emails, here are five ...
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