Latest Blogs

 
Be the first person to recommend this.
Shopping around for franchise software? Make sure you’re only paying for what you actually need. The following two features are worth skipping out for most franchisors. 1- Restaurant-style inventory management Restaurant inventory management software   has made great strides, giving owners the ability to: Set up menus Track sales and tax on purchases Manage in-store orders and purchases Automatically update inventory in accordance with menu item purchases (i.e. when one steak is ordered, one steak cut is removed from inventory) Configure customer loyalty reward programs Admittedly, these features are all pretty handy if you’re running ...
0 comments
Be the first person to recommend this.
One of the hottest topics right now in franchising is sustainability. Basic steps like employing reusable cups only scratch the surface of the sustainable franchise, and consumers know this – if it’s easy, then chances are, it’s not enough. According to   Spoon University as quoted in the Huffington Post : “Sustainability is all about moving in an eco-friendly direction by reducing waste, composting, recycling, and focusing on conservation. Many restaurants throughout the U.S. have been trying to become more sustainable and are now serving more organic food than ever before.” Sustainability from the Inside Out Although sustainability is often viewed ...
0 comments
Be the first person to recommend this.
If you need another reason to implement   franchise management solutions , consider that they practically pay for themselves. That may sound like tired promotional shtick, but it’s 100% true. Today’s post explains some of the ordinary and extraordinary ways that franchise management solutions save you money en route to   literally paying for themselves. Franchise management solutions start “earning their keep” right away by cutting the cost of everyday items: Field service management saves mileage on your vehicle and money at the pump.   In the past, signing off on projects and supporting technicians on-site meant driving out to handle it in person. ...
0 comments
Be the first person to recommend this.
One of the biggest trends in restaurants today is the explosive growth in off-premise sales. According to   Industry Trends and Data Expert, Darren Tristano : “Everyone knows it’s no longer a question of whether to go off-premise — the question for restaurants is how to navigate the shift,” says Dardick. “With the global foodservice industry facing unprecedented change, the entire off-premise operating model is shifting under our feet. Restaurant and foodservice operators need to understand sizing and growth trends. Right now the opportunities are huge, and the stakes are high.” The franchising community, which is slower to change at times, is looking to ...
0 comments
Be the first person to recommend this.
Today’s post shares 3 quick insider tips to help you get more out of your   franchise software . Create “self-service” franchise software support with Intranet uploads. Our franchise software’s Intranet module contains a digital library that can be used to store all of your franchise-related information. Many people use this as a secure backup for sensitive materials that still need to be accessed fairly regularly, but it’s also useful for   automating franchise support   query resolution. Franchisors can upload all relevant training and operational materials, which franchisees can then instantly comb through using our advanced search functions and ...
0 comments
Be the first person to recommend this.
In 2018, franchising is more popular than ever, which has increased the level of competition that brand owners face, both in terms of unit-level sales and enterprise-level development. In today’s competitive environment, quality   software is essential for managing a franchise . This post touches on a few reasons why franchise software has become a well-known secret to success – and why you can’t afford to be running things the old fashioned way. Read on to learn all you need to know, and find out where to book a free consultation. Managing a franchise at the corporate level Managing a franchise at the corporate level just isn’t practical without ...
0 comments
Be the first person to recommend this.
Realtors working with their clients will bring up the issue of pre-qualification when they have determined the level of interest in a home purchase.  They will refer them to a “preferred lending partner”, who will pre-qualify and offers valuable resources for the homebuyer. By going through this process, the realtor understands where the buyer is financially, which helps in narrowing the search for a new dwelling.  And, if a client is not able to obtain funding, this information allows the realtor to avoid time-consuming searches with no end goal. It’s the same for franchisors.  The growth of a franchise brand relies on a steady supply of qualified candidates.  ...
0 comments
Be the first person to recommend this.
Today’s post spotlights 9 franchise operations software features you need to include in your selection criteria if you want to create competitive advantages for your brand. Before you buy, make sure your   franchise operations software   includes: Cross-platform functionality.   Today, virtual business matters take place across multiple platforms: mobile device, laptop, tablet, and desktop. If your franchise operations software doesn’t have a mobile app, for instance, you’re in trouble. Whether you   choose a cloud-based system   or modular, integrated software (or both!), just make sure you’re not compromising on cross-platform functionality. ...
0 comments
Be the first person to recommend this.
Things change fast in the digital world, where new technologies alter the way consumers communicate and behave. To future-proof their marketing strategies, it's important for businesses to know what's coming, so they can grow and adapt to the ever-shifting digital landscape.  This is especially true for modern franchise companies. A Big Chunk of Change Whatever the date on the calendar, one truth remains constant: forward-thinking franchises accelerate ahead of those who embrace the status quo. In 2017, there were all sorts of hints pointing toward big changes in digital marketing . In turn, many companies began preparing to take advantage. For ...
0 comments
Be the first person to recommend this.
Franchisor management software isn’t hard to come by; a quick Googling nets 733,000 results (and a juicy front-page endorsement for FranchiseSoft.com). But not all   franchisor management software   is created equal. In fact, quality and capabilities differ wildly from one system to another. So how do you know which is right for you, or worse, that your current software is outdated? Today’s post spotlights 5 red flags to watch out for in franchisor management software. If any of these sound like your system, don’t fret: a simple upgrade can get you all the competitive advantage you’re currently missing in no time at all. Siloed software.   Is your ...
0 comments
Be the first person to recommend this.
Good content bridges the gap between your competitive advantage and your customer's needs. But what exactly makes content "good"? Here is our guide for developing engaging, sharable content that offers real value to readers. The Fundamental Ingredients To understand what makes content good or bad, it helps to explain the reasons behind content marketing : In essence, content marketing involves developing and sharing information that is educational, entertaining, interesting or emotionally driven for the purpose of generating profitable customer action and establishing ongoing relationships with a specific audience. When properly crafted, ...
0 comments
Be the first person to recommend this.
Today’s post runs through 3 quick examples of   franchise automated solutions   in action to help you wrap your head around how our software makes life easier (and wallets fatter) at both the individual and enterprise level. “Self-serve” franchise support to keep you focused on high-priority problems. Quality support services are a cornerstone of any franchise system. And while every franchisee deserves fast, responsive, and authoritative support, corporate help centers frequently get bogged down with minor help requests that could have been resolved by simply referring to operational manuals or consulting with fellow owners. And this problem doesn’t ...
0 comments
Be the first person to recommend this.
If you’ve spent any time on our website, you may have seen our   franchise software   described as “ all-in-one software for Franchisors and Franchisees .” And yet, here we are, positing a question about whether all-in-one franchise software truly exists. So does it? The answer might surprise you. Admittedly, FranchiseSoft can’t tell you which song is playing on the radio; it won’t let you edit and upload cat videos to YouTube ; and you can’t use it to snoop around your neighbour’s property on Google Earth. There’s software dedicated to all of those things, if that’s what you’re into. So no, FranchiseSoft isn’t literally the only piece of ...
0 comments
Be the first person to recommend this.
Often the first touchpoint of the customer experience, search engine optimization (SEO) should be an integral component of your entire purchase funnel or loyalty loop. Far more than a one-time project, comprehensive SEO is an ongoing digital marketing effort that factors heavily into each phase of the customer journey, including awareness, demand, purchase, and even loyalty. Different Strategies for Different Stages An effective SEO campaign should include varying sections of content that are optimized to attract consumers at the top, middle, and bottom of the funnel or loyalty loop. If your SEO strategy centers on dropping people into the ...
0 comments
Be the first person to recommend this.
When you work with an advertising agency, it’s tempting to have them take over every aspect of your business’s digital marketing . Having each piece of the marketing puzzle in one place streamlines projects, but your advertising agency generally isn’t the best choice when it comes to outsourcing website design and creation. It might sound counterintuitive; ad agencies know how to turn a brand into a story that captures attention, after all. But stick with us for a moment, and let’s take a deeper look at the role of an ad agency vs. the role of your website. What do ad agencies do? It’s a simple question, but there’s a lot of confusion around ...
0 comments
Be the first person to recommend this.
Franchises, restaurants and businesses of all shapes and sizes are constantly in sales mode- either selling their product to customers, their business idea to investors, or their employment opportunities to candidates. These days, hiring has become a two-way street. Just as employers evaluate candidates, those same candidates are sizing up potential employers. And some of the same practices that apply to selling products and business ideas are just as effective in persuading your would-be applicants. Recall the many online purchases you’ve made since the arrival of ecommerce. Chances are, you’ve peeked at customer reviews and compared products side-by-side ...
0 comments
Be the first person to recommend this.
By Louie Beaupre Many people think marketing and advertising are the same, but they're missing out on the nuances of each term. To make things even more complicated, you could ask a dozen professionals what each term means, and they’d all give different answers. But, each answer would (hopefully) share a common theme: The fact that advertising is a one-dimensional piece to the bigger, multi-dimensional world of marketing. With that basic premise in mind, let’s take a look at some of the key differences between advertising and marketing. Marketing involves a complex set of systems, processes, and initiatives The term “marketing” encompasses ...
0 comments
Be the first person to recommend this.
By Louie Beaupre We’ve talked about the importance of data as it pertains to your website and marketing strategies, but what does it really mean to be “data-driven”? Let’s take a look, and identify what your franchise company can do  and how you can become more data-driven. Using data in the decision making process Data-driven organizations are doing more than pulling reports from Google Analytics . They go beyond looking at monthly visitors to a website, bounce rates, and other basic data points. They use data to make decisions. But why should you use data to inform marketing decisions? Here’s a (very) basic example of what listening ...
0 comments
Be the first person to recommend this.
You probably think of it at breakfast, lunch and dinner. You likely dream of it even! It is THE QUESTION:  How do I drive Franchise growth?  In a relationship that started at an IFA Annual Convention , we found the answer with Senior Business Consultant Amy Perkins of Ben & Jerry's .  She explained that focusing on one specific group of franchisees truly helped her succeed.  Out of that, we created a full "battle-tested strategy" complete with a fillable worksheet  AND a downloadable version (that is right, I spent 4-hours learning Adobe Acrobat forms to make that happen LOL!)  So - here is the deal. Amy set her sights on her "better performing" franchisees. ...
0 comments
Be the first person to recommend this.
By Louie Beaupre With the growth of digital, it is now possible to connect the dots between marketing and revenue. If you aren't sure if your marketing dollars are really impacting your bottom line, it's time to find out. A Changed Landscape For decades, franchisors have regarded their marketing departments as cost centers, which engage in activities that generate awareness, but are usually never tracked to sales. While they understand that marketing helps to generate leads and sales, most franchisors fail to reliably track marketing dollars that go out, in relation to sales dollars coming in. When businesses spent the majority of their marketing ...
0 comments