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“To develop a sound and effective social media strategy there is no need to reinvent the wheel, simply follow what successful brands have been doing and apply the recipe to the franchise model”. If you’ve heard this before, our advice to you is to seriously reconsider your view on how franchise marketing   actually works. In fact, as you probably already know, creating a good social media strategy is no easy feat for single individuals, one-man operations and business consultants. It gets even more complicated when doing the same work for a mid-size business, and yet even harder when dealing with multiple online points of presence and domains, especially ...
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Buying into a franchise is a great way to launch a business with success the day you open. An established brand often comes with a fan base, credibility and reputation, making for what's often referred to as a 'turnkey operation'.  But this doesn't excuse you from marketing your business or franchise . While a brand (or franchise) represents certain expectations, it does not guarantee consistency or customers. Someone once said at least half of advertising works, but they weren't sure which half. In other words, being able to track and measure what is effective and where your marketing budget is providing the best return has been a challenge. But that's when ...
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In 2017, if your business isn’t virtualized, you’re well behind the curve. Today’s post discusses some of the main benefits of virtualization using FranchiseSoft’s CRM-   franchise management software Increase sales.   The most important, bottom-line   benefit of franchise software   is that it will increase your sales. If this is not something your current provider is offering, you’re running a suboptimal system. Sales are directly affected by the quality of customer service and relations your company can provide. Our customer loyalty and sales promotion tools drive more people to individual outlets, while our streamlined messaging system and tracked ...
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Today, we look at three common problems with franchise operations that   our software solutions   can solve. Read on to learn if FranchiseSoft could help your business. Operational Problem #1 – Undercapitalization One of the most obvious pitfalls for businesses is undercapitalization, which refers to any time a brand has insufficient capital to conduct normal franchise operations. This problem is particularly threatening in the first year of business, as some franchisors will require substantial “ramp up” time, most of which they’ll spend idling in the red as the cost of supporting new franchisees exceeds revenues and franchise fees. While FranchiseSoft ...
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In November 2016, the SBA announced a streamline of the SBA-backed lending procedures for many franchisors. This process was refined in February 2017 and again in October 2017, and the latest round of revisions is set to take effect on January 1, 2018. Most notably, there is a new SBA “registry” (the “SBA Franchise Directory,” maintained by the SBA itself) that will provide a centralized list of every franchisor whose   franchisees are eligible to obtain SBA-backed loans . Starting January 1, 2018, if a franchisor is not listed on the SBA Franchise Directory, then its franchisees will not be able to obtain SBA financing. Franchisors that wish to be included ...
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Hiring Experts to Monitor Insurance and Manage Documents You’ve built your dreams from scratch. The investments of time and money are absolutely worth protecting. No one wants to be blind-sided by a mistake that could have been avoided. Be pro-active. 3rd party insurance monitoring and document management is an ongoing and ever-changing task that all business owners face. It’s tedious. Time consuming . Insurance requirements are often adjusted, calling for updated documentation. And if there happens to be an accident of any kind, you’ll be held responsible if their documents aren’t in order. 3 of the best reasons for hiring experts. 1) Cost Savings: ...
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The holiday season is fast approaching. What better gift to buy your business than a franchise CRM? Buying a franchise CRM   is one of the few “quick fixes” that actually works, yielding tangible benefits for sales, marketing, organization, and customer satisfaction within weeks of its installation. Today’s post is meant to help you choose the right   franchise CRM . Read on to learn some must-have features for your franchise CRM. Synthesized, multi-dimensional tools.   Many of the free franchise CRMs you’ll find the online amount to little more than siloed, one-dimensional contact manager or calendar tools. While these are both great at what ...
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Although we’ve all been using social media for a while on a personal level, leveraging social networks for marketing purposes remains a challenge for most businesses, big or small. For franchise networks who already struggle with brand consistency, lead generation and onboarding issues, using social networks effectively is even more challenging as the smallest mistake can affect every single franchisee and profoundly damage their brand reputation and commercial success. With that in mind, franchise networks have been wary to move full speed into the social game, leaving local franchisees to themselves in struggling with hardcore local competition who have ...
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FisherZucker partner Joe Dunn was part of the IFA taskforce charged with addressing how the new standard alters the way in which franchisors can recognize   initial franchise fees   in their audited financial statement.  After much consultation with the SEC and the Financial Accounting Standards Board (FASB), which governs auditing standards in the United States, we’re pleased to say that we’ve obtained some helpful clarity and guidance. Under the present standard, initial franchise fees are “recognized, with an appropriate provision for estimated uncollectible amounts, when all material services or conditions relating to the sale have been substantially ...
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Today’s post shares 6 (okay, 7) ways that FranchiseSoft’s franchise management software streamlines crucial franchisor tasks. Track active franchisees.   Our   cloud-based franchise management software   consolidates all franchisee metrics into a powerful dashboard you can monitor in real time. Dashboards contain counts by year charts, system summary charts, and much more. Simplify franchisee onboarding.   Onboarding typically requires talented multi-taskers who can coordinate multiple departments and people. But our franchise management software is designed to simplify and speed up the entire process. By managing all onboarding tasks in a single ...
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Today, the FranchiseSoft team outlines 3 fundamental features of   franchise management software . Whether you’re on the market for something new, or simply want to audit your current CRM to see how it stacks up against the industry standard, this post will come in handy! Though not an exhaustive list, these are 3 standard features shared by all the best franchise management software: An all-in-one franchise solutions to eliminate redundancies and compatibility errors One of the major hurdles that franchises face when trying to virtualize their business is software compatibility. While the days of compatibility issues leading to system instability ...
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SeoSamba  marketing and sales automation software  has easy-to-use integrated social activity tools to allow you to increase brand awareness for your company, services and products. You can share your messages across the most popular social networks in just a few clicks. Just login to your account, post your message and the system will optimize and send it to all connected social accounts on Twitter, Facebook and LinkedIn.  So why does your brand need social media marketing?  It doesn’t matter if you have a small company or a huge enterprise - your customers tend to spend more and more time online. They are surfing the web and interact within social ...
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According to a study by Entrepreneur magazine, implementing a franchise sale CRM is associated with higher sales, better customer satisfaction ratings, and improved marketing campaign performance. So we know franchise sales CRMs are worthwhile – now you’ve just got to find a good one. “Best franchise sales CRM” yields 3.7-million results on Google, so how do you know who to trust? Today, we explain why so many leading franchisors use   our franchise sales CRM   for their brand. FranchiseSoft is built by and for franchises. FranchiseSoft was created by current and former franchise owners who know the ins and outs of this   unique business model ...
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After outlining a typical restaurant owner profile that may sound familiar, this case study explores 4 ways FranchiseSoft’s   franchise operations software   can optimize your processes and boost sales. Franchise Operations Software Case Study – The “FranchiseSoft Bar & Grill” Welcome to the FranchiseSoft Bar & Grill! Our imaginary   restaurant franchise   finds itself in the same situation that many of our clients describe during their first consultation – ask yourself if this sounds familiar: Business is good –   We’re a thriving, multi-unit business with a growing number of locations. We appreciate the need for franchise operations ...
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Today’s post covers 3 benefits of implementing a   franchise CRM   that apply to franchisees and franchisors in   any industry. Cut paper work out of your life. If you’ve been running a franchise for some time without a franchise CRM, you probably don’t want to know how much time you’ve wasted manually completing paperwork. Indeed, one of the primary   benefits of implementing a franchise CRM   is the virtualization of your records, back-office information, and bookkeeping details, which allows you to automate time-consuming tasks and improve intra-franchise transparency with easy sharing. Generate more leads for franchisees and franchisors. ...
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Certificate Of Insurance - COI | What Is It And Why Is It Important A certificate of insurance is your most valuable player in the game of business. Here’s why... Explained in this article:  What is a Certificate of Insurance: The definition and real-life application of a COI.  The Break Down of a COI: Who should have a Certificate of Insurance.  Why is a Certificate of Insurance Important: Having a correct COI could save your business.  YOURS FREE – Checklist to make sure you have the proper coverage. Business owners! Become familiar with the term “certificate of insurance”. It will one day save you headaches, heartache, a ton of stress, and ...
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Additional Insured | 5 Vital Questions Businesses Should Ask Themselves “Additional Insured”, in regards to business operations, is a subject that is often disagreed upon, misunderstood, and misinterpreted. But 2 things are for certain:  You need to know what Additional Insured means  And if you are at risk without an endorsement on your vendors’ insurance policies. Here are 5 vital questions you should be asking yourself if you own, operate, or manage a business that uses 3rd party vendors. 1) What does the term “Additional Insured” mean? Simply put, your business is added to your 3rd party’s insurance policy. You are protected from any unforeseen risks ...
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Today’s post covers 4 different ways FranchiseSoft’s franchise accounting software can directly improve your plumbing franchise’s process. 1. Coordinate your distributed workforce for error-free accounting. As you already know, a day in the life of a plumber is dynamic, taking you from one job site to another with only intermittent communication with the rest of the team, and usually only for dispatching purposes or the odd troubleshooting session. Managing this distributed workforce as a plumbing franchise owner can be tricky, especially where accounting duties are concerned. In the past, every plumbing truck would serve as bank and bookkeeper’s office ...
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Today’s post outlines 3 benefits that our franchise lead management software offers fitness franchise owners.   Identify serious prospects automatically.   As you know by now, fitness commitments can be fickle; everybody wants the physical and mental benefits of slimming down, but actually getting them to work hard towards these goals is another matter. With that in mind, an important step in your fitness franchise’s lead capturing process will be to determine which prospects are   really   interested in committing to a healthy lifestyle and paid membership at your gym. For best results, this “lead filtration” task needs to be done early on in ...
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You might have noticed that local outfits are often much better referenced in Google than nationwide brands franchisees, which might seem odd at first glance since local franchisees should benefit from franchisor’s marketing power and global presence when competing with the independant local store around the corner. Regardless of their size, market or industry, websites are nowadays at the heart of marketing strategies for local web stores and national franchise networks alike. Yet an overwhelming majority of franchisor’s websites limit local franchisee’s exposure to a single page of content which has little to no value in terms of content, and often outdated. ...
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