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It happened! You followed your passion, created a unique brand, and made the decision to grow via the model of franchising. You are now a franchisor. Congratulations! And now, reality hits, you need franchisees to not only grow your dream, but to fund your business. And yet more reality, you likely have never awarded a franchise. Where do you start? How will you find candidates? Once candidates raise a hand of interest, how do you collect their personal information, share the strengths of your brand experience with them, follow federal and state guidelines, qualify the individuals that will take your brand to market, and eventually award your first, tenth, and ...
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No software deserves to call itself an “all-in-one franchise CRM” unless it truly benefits everyone in the franchise system. If your current software doesn’t create more business for franchisees   and   a happier, healthier franchise family for the brand, it’s not an all-in-one franchise CRM. With that in mind, today’s post offers a few examples of what makes FranchiseSoft a   true   all-in-one franchise CRM . Empower single unit owners with our all-in-one franchise CRM When you deploy our all-in-one franchise CRM, you give your franchisees some incredible customer relations tools. First, to help initiate the customer relationship,   FranchiseSoft’s ...
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When you sign a check, you’re sure to know where it’s going. When you invest, you monitor the markets. As a business, you can’t afford to treat your brand any differently. Every time a customer chooses to spend with your brand, you’re putting your signature on the experience that customer receives. In the early days of franchising, the business embodies your vision and passion for exemplary customer service. As you grow and entrust your brand to more franchisees and locations, it becomes increasingly difficult to ensure the same quality across the expanse of your organization. Your dedication to your customers got you to where you are today; it’s time you ...
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FranchiseSoft understands the variable nature of franchise systems If there’s one thing our experience has taught us about franchising, it’s that franchising is characterized by diversity. Over 750,000 franchises were in operation in the United States in 2017, and no two out there that year were exactly alike. Evidencing their diversity, franchise systems have been used successfully in almost every industry you can think of. Moreover, franchising is an international phenomenon, with systems in use all over the world today. Knowing that no two franchise systems are exactly alike, why then do some franchise software providers still try to make rigid, one-size-fits-all ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger After the Cambridge Analytica fallout in March, the #deletefacebook hashtag ran its course, Mark Zuckerberg answered to Congress and Facebook tightened its privacy settings. What does this mean for franchise advertisers? Truth is, you’re not the only franchise examining next steps after a data breach this great, and especially for a platform so widely used. But, should this concern you as an advertiser? The answer is “no.” Facebook will continue to be a great advertising platform for your franchise business. Let’s address some of those hesitations and put your mind at ease. Facebook ...
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Today’s post highlights two ways   our franchise lead generation software   sets you up to outsell the competition. Franchise lead generation software automatically creates strategic flexibility It was Scottish poet Robert Burns who wrote that famous line, “The best laid schemes o’ mice an’ men / Go oft awry.” Poetry fan or not, you can’t deny the truth of it. In love, life, and franchising, the best laid plans often fall apart. Industry trends and paradigm-shifting tech are as unpredictable as people, which makes fixed, long-term plans untenable. Flexibility is the key. Just this year, the Ivy   Business Journal   published an article naming ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger Sometimes you have to pause and go back to the basics. It’s not unusual for websites to get cluttered as the years go by with content and page additions, messaging updates, etc. In addition, your brand and offerings often evolve, as do search engines’ algorithms for serving up your site. You need to make sure that any paid advertising or SEO efforts to drive traffic are successful. Your potential client or customer will decide in seconds if they are going to stay on your page. Here are a few tips to make sure they do: Clearly define your brand and message. Step back for a moment ...
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We recently had the privilege of interviewing our client John Bornoty, founder of The Big Salad. The Big Salad is a leading restaurant brand that began in 2008. They are focused on providing the freshest foods in an enjoyable and comfortable atmosphere, while also providing top notch customer service.  We thoroughly enjoyed our interview with John. Although this interview began with the intention of learning more about our client's product likes and dislikes, we were able to unravel much more valuable information, in addition to what was intended. We learned everything from their company's best practices, to what they value most in software systems, ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger Everyone knows that you need to advertise on digital platforms to reach key demographics in this day and age. However, traditional media is still a critical component of a marketing plan. As a matter of fact, it is more important than ever to spread your message on multiple platforms, including at least one traditional option such as radio. Franchisors usually lead the way with media planning, using the national ad fund for branding ads on different platforms. Franchisees should be encouraged to layer on their local ads in complementary media. Even the smallest franchisees should be ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger.   There was a time when franchise development teams purposely held some of their cards close to the vest, withholding specific and valuable information until later in the sales process. With increasing competition, a plethora of resources available across the internet, and consumers (potential franchisees in this case) wanting to make faster decisions based on easy-to-find information, it’s time to reconsider what franchise opportunity information you are sharing when. When it comes to your website, make sure you are answering questions that potential franchisees are looking for. The ...
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If your franchise software company’s team roster   isn’t   made up of current and former franchise owners, their management solutions really boil down to guesswork. Today’s post spotlights two of the   countless   reasons why experience matters for a   franchise software company . Read on to learn how our backgrounds as franchise owners support your brand’s onboarding and sales, then ask yourself whether your current solution measures up. Experience taught us the reality of franchise onboarding As current franchise owners, the FranchiseSoft team knows all about trials and tribulations of onboarding. Indeed, we’ve experienced it from both sides, ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger Everybody in the marketing world is talking about Donald Miller’s bestseller, “Building a StoryBrand.” But how can you apply the StoryBrand® process to franchises? First, you need to understand the basic premise: Miller says if your messaging isn’t clear, customers will tune it out rather than try to decipher it. So, he relies on a familiar formula that tells a story starring your customer, with you offering a product or service that will dramatically improve that customer’s life. Miller breaks down the formula into what he calls the StoryBrand 7 Framework:  1) You have a character/hero ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger   Every business seems to be on a quest to please Google and get better search rankings, and organic search traffic is the holy grail. Although some people waste time trying to hack the Google algorithm (please note: they can’t), there are a number of things you can do to boost your franchise business’s rankings. The most effective is to publish compelling content. Writing great content takes time and commitment. If you put valuable information on your website or blog, however, people will find it and share it, and you will see an increase in traffic. If it’s compelling and informative, ...
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Last year, the International Franchise Association (IFA) president and CEO Robert Cresanti said, “We are forecasting that for the sixth consecutive year, franchise business will grow at rates that exceed the economy-wide growth of industries where franchises are concentrated.” That’s great news for franchisors, so long as they have the right   franchise accounting software systems   in place. For those who don’t, Cresanti’s claim might be bittersweet.   Franchise business growth   means more employees, inventory, utility bills, and marketing budgets to manage, which can be stressful for those already feeling overwhelmed by their accounting responsibilities ...
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Christy Wilson Delk has been there and back. In the late 90s Christy left a corporate job, sold her house, cashed out her 401(k), and took on a sizable SBA loan to buy into a   Kids ‘R’ Kids Academy   franchise in Orlando, FL. In 2015, after 15 years of hard work--including two expansions--Christy flipped the script yet again, selling her franchise and exiting stage left with a tidy sum and a load of serviceable knowledge. Today Christy teaches Responsible Business Management and Social Entrepreneurship at Rollins College in Winter Park, FL, where she leverages her experience, tenacity, and considerable verve to help shape the next generation of both ...
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We all know that in advertising it’s important to define your target before starting any marketing initiatives. The same holds true with digital marketing campaigns for franchise development, particularly in how your target market relates to the content presented and where and how it is delivered. Before you launch a franchise development campaign, develop your target personas. Who are you talking to? What problems do they need to solve in their lives? What parts of the franchising and entrepreneur messages resonate with them? How do they like to be communicated with? With some focused efforts, you’ll be able to reach prospective franchisees that are more ...
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By now, describing franchise management solutions as high-performance vehicles has become a cliche. They’re fast; they’re efficient; they’ll   take you places   – we get it! But how many   franchise management solutions   really put you in the driver’s seat? And how many actually give you control of what goes on   under the hood ? Today’s post spotlights 2 ways that FranchiseSoft puts you in charge of our   franchise software development   to create the ultimate personalized management system for your brand. Taking charge with complete customization The “one-size-fits-all” approach just doesn’t work where franchise software is concerned. Every ...
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There is plenty of advice available about which platforms are the best on which to spend a marketing budget: Google pay-per-click, radio, social media, etc. But truth be told, taking a holistic approach to marketing will serve both franchisors and franchisees the best. The key is in getting franchisees to see the big picture. Most franchises require that franchisees contribute to a national ad fund, where dollars are wisely spent on branding and large national campaigns. Unfortunately, sometimes it stops there. In some cases, franchisees think that the money allocated toward national advertising is enough and that they don’t need to do any additional advertising. ...
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Franchise marketing software & services firm SeoSamba revealed the list of the Top 100 Global Influencers in Franchising , singling out opinion leaders from authoritative organizations in franchise industries worldwide. As the name implies, the Top 100 Global Influencers in Franchising list includes the most influential characters in the franchise world, whose voices count more than most across various channels from traditional to social media. In most cases, these people are franchise superstars who have turned local operations into world-leading business powerhouses, using their enduring success ...
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Shopping around for franchise software? Make sure you’re only paying for what you actually need. The following two features are worth skipping out for most franchisors. 1- Restaurant-style inventory management Restaurant inventory management software   has made great strides, giving owners the ability to: Set up menus Track sales and tax on purchases Manage in-store orders and purchases Automatically update inventory in accordance with menu item purchases (i.e. when one steak is ordered, one steak cut is removed from inventory) Configure customer loyalty reward programs Admittedly, these features are all pretty handy if you’re running ...
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