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  Sponsored Content Provided By This Month’s FranSocial Featured Blogger You can save a tree and save money!   It’s true. Eliminate paper and you’ll improve the bottom line. It’s also true that if a vendor says they’ll get rid of every scrap of paper in your office you should run the other way!!! “Document nirvana” aside, there are many things your organization can do right now to cut costs, manage compliance and improve access to critical information by eliminating paper from each process. This is a comment from one of our customers,  “How did we ever do business without the ability to retrieve at the stroke of the keyboard every record in our operation ...
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For many brands, franchise success boils down to   consistency . But what do you do when your franchisees stray off the path? Better yet, how do you stop them straying in the first place? Our virtual franchise management services can help. Read on to learn how our   franchise management services   improve brand adherence by fostering communication, accountability, engagement, and more! Improve Attendance at Team Meetings and Seminars There are a lot of tricks and tips out there for increasing attendance at meetings and seminars. Beyond keeping things fun and engaging,   Destination Colorado   suggests: Monitoring attendance, and following ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger Approximately 60% of the average employee’s day is spent working on an organization’s records and documents. How much of that time is truly productive and how much of it is wasted? When dealing with content creation, storage, archiving, distribution, and transfer throughout an enterprise, there are often significant areas for improvement. A cloud-based consolidation and distribution center can vastly reduce the amount of time employees need to spend on document management while also improving business outcomes and customer service. Boosting Productivity and Reducing Time to Market ...
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Franchise Development: Penetrate New Markets and Build More Leads As a franchisor, one of your most important duties is   sustaining growth , so let’s talk franchise development. To help grow your brand, our franchise management systems make penetrating new markets easier than ever by putting powerful market research tools at your fingertips. Auto-generated pipeline reports highlighting key metrics, threats, and market opportunities are sent automatically to your email, and can be viewed and shared from any authorized mobile device for smooth collaboration and smarter planning. Use this data in tandem with real-time Key Performance Indicators (KPIs) ...
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Marketing coaching can be one of the hardest parts of franchising. Why? Getting leads, and customers in the door, is truly a matter of life and death for franchisees. And while there are some things in Marketing that ARE black and white, there are others that are more shades of grey than anything else. So – lets delve into the world of Franchise Marketing for coaches – we will look at what is black and white, and what is in that messy grey space in between. Dos Understand Differences One of the difficult truths in Franchise Marketing is that… things that work in some communities do not work in others. It’s frustrating, but true. Ask any pro ...
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If you’ve spent any time researching software for   franchise development , field service management, lead generation, and the like, you’ve probably heard or read the catchall in question once or twice–”franchise solutions.” “We have franchise solutions!”   It’s perfect for marketing copy because it tells the reader you’ve got the answer to their problems, without having to describe any specific problems   or   answers. But it’s terrible for the end-user for those very same reasons. FranchiseSoft is about transparency, as well as empowering franchise owners, which is why we’re taking this blog beyond the catchall and talking   real   franchise solutions. ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger According to IDC (International Data Corp) – between now and 2020…  there will be 44X the growth in information BUT… only 1.4X growth in IT professionals.  For example, according to MBA Online there are 294 billion emails sent every day.  To give you an idea of the impact it would take the US Postal Service two (2) years to process that many pieces of mail.  Every day 172 million people visit Facebook, 2 million Blog posts are written (guilty as charged), enough posts to fill Time Magazine for 770 million years!  So why are we waiting to manage and store all this information?  According ...
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According to information processing theory, a   top-down   approach is defined as the breaking down of a system to gain insight into its compositional sub-systems. Today’s post takes a top-down look at the “subsystems” (or modules, as we call them) that make our franchise management systems so effective. Read on to find out what our franchise management systems can do for you, and what to expect from similar   software solutions   in 2018. Franchise Management Systems for Franchisors Naturally, our top-down look at franchise management systems starts with the   head honcho –that’s you, the franchisor–in mind. Here’s a look at some of the ways ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger In Beyond Customer Obsession Part I we discussed the value in obsessing over the customer.  Here we will go beyond the customer and discuss the employee and the partner.  If we made our employee’s job less stressful by eliminating the mundane stuff to be done, the employee would have more time to add valuable input and make improvements, thus elevating the employee and lowering employee turnover . Take a very simple example when an employee submits a time off request, is this a paper form, is it in an email, is there anything in place to make sure the employee gets a response within ...
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SeoSamba, a leading franchise marketing and sales automation software provider, just got recognized as one of the few Top Franchise Marketing provider on Entrepreneur's first-ever, "Best in Service: Top Franchise Suppliers" list. Entrepreneur’s 2018 Top Franchise Suppliers acknowledges the very best in business in several categories such as legal services, marketing, and public relations, according to none others than top-ranked Franchise 500® brands themselves. «In the past couple of years, SeoSamba’s has made great strides in the franchise marketing market, with a highly effective mix of powerful marketing & sales ...
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Sponsored Content Provided By This Month’s FranSocial Featured Blogger There has been plenty written on Customer Obsessed focused companies versus Selling/Marketing focused companies.  With companies like Apple, Amazon, and Costco, its clear companies that are customer obsessed can grow rapidly and the product/service becomes almost habit forming to their customers. One question I have asked myself and studies have been done on it, why do people use Amazon?  NPR found one reason 50+% of the people say they shop at Amazon is that, it’s easy and fast.  But is that the real reason?  For me, the real reason is there are only 1,440 minutes in a day and if you ...
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Technology moves fast, but franchisors who keep up enjoy major competitive advantages. So is it time to update your   franchise management systems ? Let’s find out! A Beginner’s Guide to Franchise Management Software Before we dive into our franchise management systems checklist, let’s lay some groundwork. If you already know what franchise management software can do for you, or own some already, skip ahead to the next section. Broadly speaking,   franchise management software   is a collaborative platform designed to optimize and empower your internal franchise management systems in a number of ways, such as: streamlining communications with ...
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As business owners, we know better than to hold out for “magic pill” solutions, so it makes sense to be wary of anyone claiming that software is going to significantly improve your franchise marketing. But hear us out – this will be a quick read, and it might put you on the scent of something that could seriously improve your franchise marketing capabilities (and cost-efficiency). Read on to learn 3 ways our software can   improve your franchise marketing . Level-up your Research Game Everyone knows franchise marketing relies on quality research, but what have you done lately to up your analytical game? Our   franchise marketing software   automatically ...
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Any good franchise communication software should hang its hat on the ability to facilitate greater intra-franchise cooperation. But that’s not all that makes   franchise communication software   worthwhile. Your software should also facilitate greater engagement with your customer base. With that in mind, today’s post spotlights two ways that franchise communication software can your franchisees boost sales and secure more repeat customers. Optimize Customers’ Preferred Mode of Contact 56% of customers want to text with businesses, according to a recent   study   titled “The State of Two-Way Business Texting,” which polled over 500 consumers and ...
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Today’s post explains how   our franchise lead management software   can save you wasted dollars and clicks. Read on for a taste of the lead management utility our users love! Pinpointing Buyer Profiles for Smarter Ad Spending Breaking your typical buyer down into demographic data can be a useful way to trim the fat off your   lead generation campaigning . Once you know your typical buyer’s job, age, education level, favourite platform, net worth, and interests, it becomes considerably cheaper to target them with ads. Our franchise lead management software is designed to simplify documentation of all relevant lead information in order to build ...
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Tired of empty promises from your   franchise lead generation software ? So were we – so we built something that   actually works ! Today’s post spotlights 2 key FranchiseSoft features that will help you generate more quality candidates interested in your franchise opportunity. Tag-team lead management for superhuman sales power Did you ever watch those hammy tag-team wrestling matches as a kid? When tag-team wrestling duos fought, only one competitor per team was allowed in the ring at a time. At any point, the active competitor could “tag out” by “tagging in” a partner with some kind of physical contact, usually a high-five. Much of the drama and ...
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The FranchiseSoft team is made up of current and former franchise owners, which gives us a serious competitive edge over other   franchise software developers . Today’s post explains 3 reasons why. Because we know enough to know we don’t know it all The essence of franchising is cooperation and collective effort, and the ideal franchise candidate is almost always defined as “coachable,” so why then do so many franchise software companies pretend to have all the answers with their “perfect” product? Don’t take that the wrong way; we’re immensely proud of our software, and truly believe it’s the   best franchise solution   out there. But it’s not   ...
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Is it possible to create a career from the ground up in franchising? For Christie Cruz, Director of Operations Support at Tropical Smoothie Café the answer is “yes”. In a recent LinkedIn post that unexpectedly went viral Christie discussed her recent promotion, and how she an entry level job can lead to infinite possibilities. She discussed her journey from crew person at McDonalds, to being a Manager, to an Area Supervisor at Arby’s and her recently announced position as Director of Operations Support at Tropical Smoothie Café , a very popular fresh-food destination with over 600 locations. After thousands of likes and almost 100 comments, the idea of ...
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Did you play the telephone game as a kid? For those who haven’t, the game is very simple. The goal is to relay a simple message down a line of people. But there’s a catch: the message must be passed in secret, whispered from ear to ear. All the sneaky whispering is fun, but the game’s real payoff is in the reveal. More often than not, the message that reaches the end of the line is totally garbled – “ franchise communication software ” might come out as “landslide remuneration toss hair.” Not even close. Everybody laughs. The telephone game is great as a kid, but nobody wants to play games with their life’s work. And while it may come off a little harsh, ...
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Generic business management software doesn’t fly in the franchise world. As current and former franchise owners ourselves, making our software franchise-friendly was one of the primary goals we had during the development phase. So what does that mean, exactly? Read on! Today’s post spotlights 4 franchise-friendly features that separate our   management software solution   from the competition. Optimizing intra-franchise communications. Unlike other business models, franchises require constant communication between separate unit owners in order to coordinate brand-wide changes. So we made it easy for users to contact any member of their contacts ...
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