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After outlining a typical restaurant owner profile that may sound familiar, this case study explores 4 ways FranchiseSoft’s   franchise operations software   can optimize your processes and boost sales. Franchise Operations Software Case Study – The “FranchiseSoft Bar & Grill” Welcome to the FranchiseSoft Bar & Grill! Our imaginary   restaurant franchise   finds itself in the same situation that many of our clients describe during their first consultation – ask yourself if this sounds familiar: Business is good –   We’re a thriving, multi-unit business with a growing number of locations. We appreciate the need for franchise operations ...
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Today’s post covers 3 benefits of implementing a   franchise CRM   that apply to franchisees and franchisors in   any industry. Cut paper work out of your life. If you’ve been running a franchise for some time without a franchise CRM, you probably don’t want to know how much time you’ve wasted manually completing paperwork. Indeed, one of the primary   benefits of implementing a franchise CRM   is the virtualization of your records, back-office information, and bookkeeping details, which allows you to automate time-consuming tasks and improve intra-franchise transparency with easy sharing. Generate more leads for franchisees and franchisors. ...
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Certificate Of Insurance - COI | What Is It And Why Is It Important A certificate of insurance is your most valuable player in the game of business. Here’s why... Explained in this article:  What is a Certificate of Insurance: The definition and real-life application of a COI.  The Break Down of a COI: Who should have a Certificate of Insurance.  Why is a Certificate of Insurance Important: Having a correct COI could save your business.  YOURS FREE – Checklist to make sure you have the proper coverage. Business owners! Become familiar with the term “certificate of insurance”. It will one day save you headaches, heartache, a ton of stress, and ...
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Additional Insured | 5 Vital Questions Businesses Should Ask Themselves “Additional Insured”, in regards to business operations, is a subject that is often disagreed upon, misunderstood, and misinterpreted. But 2 things are for certain:  You need to know what Additional Insured means  And if you are at risk without an endorsement on your vendors’ insurance policies. Here are 5 vital questions you should be asking yourself if you own, operate, or manage a business that uses 3rd party vendors. 1) What does the term “Additional Insured” mean? Simply put, your business is added to your 3rd party’s insurance policy. You are protected from any unforeseen risks ...
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Today’s post covers 4 different ways FranchiseSoft’s franchise accounting software can directly improve your plumbing franchise’s process. 1. Coordinate your distributed workforce for error-free accounting. As you already know, a day in the life of a plumber is dynamic, taking you from one job site to another with only intermittent communication with the rest of the team, and usually only for dispatching purposes or the odd troubleshooting session. Managing this distributed workforce as a plumbing franchise owner can be tricky, especially where accounting duties are concerned. In the past, every plumbing truck would serve as bank and bookkeeper’s office ...
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Today’s post outlines 3 benefits that our franchise lead management software offers fitness franchise owners.   Identify serious prospects automatically.   As you know by now, fitness commitments can be fickle; everybody wants the physical and mental benefits of slimming down, but actually getting them to work hard towards these goals is another matter. With that in mind, an important step in your fitness franchise’s lead capturing process will be to determine which prospects are   really   interested in committing to a healthy lifestyle and paid membership at your gym. For best results, this “lead filtration” task needs to be done early on ...
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You might have noticed that local outfits are often much better referenced in Google than nationwide brands franchisees, which might seem odd at first glance since local franchisees should benefit from franchisor’s marketing power and global presence when competing with the independant local store around the corner. Regardless of their size, market or industry, websites are nowadays at the heart of marketing strategies for local web stores and national franchise networks alike. Yet an overwhelming majority of franchisor’s websites limit local franchisee’s exposure to a single page of content which has little to no value in terms of content, and often outdated. ...
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Our business helps companies monitor their online reviews — so improving local search is a big part of the value we offer major brands. This has led me to ask some questions about how local search really works, namely: How exactly do consumers use local search services to find and assess businesses? What kind of impact does your local search presence have on users’ path to purchase? How many businesses are actually optimized for local SEO. To answer these questions, my company surveyed 350 consumers and 500 businesses about local search. Here’s what we found in the 2017 Local Search Report by ReviewTrackers . 58% ...
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Today’s post highlights 3 ways FranchiseSoft’s   franchise marketing module   can optimize your 2017 campaign results. The better the targeting, the better the marketing. As any franchise marketing veteran will tell you, advertising campaigns live or die based on the efficacy of their targeting. It doesn’t matter how great your advertising copy is if you’re not getting it in front of the right eyes. This applies to both paid and organic marketing. Without proper keywords that anticipate the search intent of people you want to engage, your SEO content will go unread, and your website won’t rank where you want it to. Worse still, your paid marketing ...
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While it is a myth that Thanksgiving is the business time of the year to travel in the United States (it’s actually several days over the summer), it still ranks high in the top 10. According to USA Today, three of the 10 busiest times to travel in the United States are coming up quickly: the day before Thanksgiving, Christmas, and New Year’s Eve. All the more reason to be extra-prepared if you are traveling this holiday season! And even if you are staying put for the festivities, these tips from our expert travelers at Xplor, Inc. are worth keeping in mind all year long. Packing Essentials For The Plane:   Always, always, bring a spare change of clothes ...
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Accurate and comprehensive financial reporting is key for any franchise’s success. Without a certain standard of reporting in place, all marketing, territory expansion, and product development is reduced to guesswork. On the other hand, maintaining detailed financial metrics gives you the data needed to cut wastage and optimize sales, marketing, and product or service development. Today’s post outlines 6 tips for better franchise financial reports, with particular focus on how   FranchiseSoft financial reporting software for franchises   can help. 1. Factor in everything that matters. One of the most egregious mistakes one can make with reporting ...
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Previously, we discussed certain advantages to developing talent from within an organization, using Major League Baseball farm systems as a point of comparison. Sticking with the baseball metaphor, let’s look to arguably the game’s best player as we explore other key facets to unlocking a person’s potential: spotting underutilized skills, determining the attributes that lead to success, and fostering a work environment that plays to one’s strengths. Early on in his career with the Boston Red Sox, Babe Ruth had success as both a pitcher and a hitter, but it was his hitting that ultimately drew fans – and the interest of the Yankees, who essentially purchased ...
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Implementing franchise development software is one of the best ways to ensure the ongoing success of your brand’s recruitment efforts. And yet, while most franchisors are aware of the   hypothetical   value of   franchise development software   – better organization, reporting, intra-franchise communication, and marketing, to name a few major benefits – these same individuals often lack the technical background to distinguish the good software from the bad. This is a major problem when you consider just how much franchise development software is out there – a quick Google search yields half a million results! Today’s post is meant to make your ...
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I had an odd experience the other day. I was working from my home office and I could see a man walking up to my door through my blinds. My house is currently for sale, which has increased the number of strangers knocking on my door. I figured he was going to ask about the house, so I decided to stay on my call. All of the information he would need about the house is on a sell sheet, conveniently located at the edge of the yard. I heard him knock and yell “hello” a few times, but then I thought I heard a different noise… the sound of my security screen door OPENING. I had a quick, no-way moment, and swiftly got up to check on the noise, terrified to discover that ...
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Choosing a location for a conference or event can be overwhelming—hotel space, room prices, entertainment, dining options, travel distance for attendees, airfare prices, weather, and transportation are all factors to consider. Xplor, Inc. has planned and executed conferences in cities all over the country, and these are a few of our favorites!   Orlando, FL Orlando, FL boasts over 450 hotels and resorts, with a total of over 68,000 sleeping rooms! The average going rate for a room is a $124, which makes an affordable choice for large groups looking to base their event in this sun-soaked city. One of the biggest draws for Orlando is the presence ...
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Inventory errors are some of the most damaging mistakes franchise owners can make. Mishandling your analyses can lead to supply spoilage and shortages, failed marketing campaigns, and even seasonal staffing oversights. And while that sure sounds scary, it should also get you excited about the fixes proposed here, as a few simple changes can radically improve those same aspects of your business. Today’s post spotlights 3 of the most costly franchise inventory errors, then shares some   software solutions   that can automate and foolproof one of the most critical parts of your business. 1-Subpar performance measurements When it comes to fixing ...
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Strategic selling: Security in a business crisis Losing your biggest account. It’s something no organization wants to think about, least of all small companies and start-ups … perhaps to the degree that they literally don’t think about it and are floored when it happens. To vendors that depend on a few key accounts for survival, it seems like a no brainer to say, “Be prepared.” The fact is, though, things happen beyond our control. Our gravy-train account might merge with another organization and decide, as a new entity, to obtain the products and services we provide elsewhere. Or it may undergo a leadership shake-up, after which the new executive group ...
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Employee management software has been used by national franchises as a way of improving productivity, customer satisfaction, and scheduling efficiency for years. But small business owners are still missing out, assuming that this technology is only for multinational companies with massive employee rosters. The truth is that franchises both big and small can benefit from   employee management software . Today’s post outlines four advantages of employee management software that benefit businesses of any size. Employee management software keeps franchise families connected. Franchise systems draw strength from numbers, as a single brand reputation will ...
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Today’s post is directed at auto shop owners who may be considering updating their   franchise management software . Read on to learn four ways that FranchiseSoft can improve your shop’s process and profitability. Simplify the inventory process. Auto shops rely on well-organized inventory, as a customer who arrives only to find the part they need isn’t available will quickly look elsewhere. Auto shops routinely short on key components will quickly develop reputations for unreliability, which might as well be a death knell in the   automotive service industry . If your auto shop is tracking inventory manually, you’re losing money. Rather than spending ...
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Over the years, we have learned that there are many details and decisions that go into producing a phenomenal event, but the first, and most important piece to the puzzle is to choose a theme for the conference or event. This step is essential for creating a memorable event for the attendees, and here are our reasons why. A creative and meaningful theme: Functions as the elevator pitch for the conference and helps potential attendees quickly understand what the event is trying to accomplish and convey. Unifies objectives and provides a focus for events. This is especially helpful when planning session topics and selecting speakers. Generates buzz ...
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