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Job Opportunity - Email and Digital Solutions Strategist - Profile by Sanford

  • 1.  Job Opportunity - Email and Digital Solutions Strategist - Profile by Sanford

    Posted 12-12-2018 13:00
    Email and Digital Solutions Strategist - Profile in Sioux Falls, South Dakota, United States
    Sanford Health Jobs remove preview
    Email and Digital Solutions Strategist - Profile in Sioux Falls, South Dakota, United States
    Job Title: Email and Digital Solutions Strategist | Profile | Sioux Falls City: Sioux Falls State: South Dakota Job Schedule: Full Time Shift: Days Hours Per Shift: 8 hr Newly created E-mail and Digital Solutions Strategist position with Profile by Sanford, one of America's fastest-growing franchisors and a leader in weight loss and health coaching.
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    Newly created E-mail and Digital Solutions Strategist position with Profile by Sanford, one of America's fastest-growing franchisors and a leader in weight loss and health coaching. Ideal opportunity for an experienced pro who can coordinate the installation of a new e-mail platform, then create and oversee strategies and campaigns focused on Member acquisition, retention and lifetime value growth. The position also requires aligning strategies and tasks across website, social media, mobile app and other digital channels in collaboration with internal cross-functional teams and 3rd party software vendors.


    Responsibilities Include:

    • Email Marketing – Coordinate installation of new email software platform in partnership with internal IT, CRM and marketing staff and 3rd party vendor; create, test and manage e-mail campaigns for Member Acquisition, retention and growth; analyze campaign performance and apply learnings for continual improvement

    • Website – Collaborate with 3rd party vendor to monitor website performance, ensure seo and design enhancements as needed, and support the addition of marketing promotions and new product introductions on year-round basis.

    • Paid Social Media- Collaborate with 3rd party vendor on development of Facebook and other social channel ad strategies, then ensure execution, analysis and continuous campaign performance improvement by the vendor

    • Online Engagement – Collaborate with 3rd party vendor to optimize the use of online chat services for Member Acquisition as well as online member reviews for seo optimization

    • Analytics – Establish process of analysis and KPI reporting for online channels, leverage 3rd party data and internal CRM database

    • Progressive experience in email marketing, including marketing automation and CRM database integration, with proof of revenue generation

    • Familiarity with principles of social media marketing, website seo and design and online members review; 3 + years of hands-on experience preferred

    • Skilled at utilizing CRM data and 3rd party software to analyze, summarize and leverage e-mail, social media and website analytics for member acquisition, retention and lifetime value optimization

    • Experience within the health/wellness/fitness categories preferred

    • Collaborative, analytical, organized and self-driven; able to manage simultaneous projects with cross-functional teams

    QUALIFICATIONS

    Bachelor's degree required, preferably in public relations, journalism, marketing or related field. Minimum of six years' experience in a digital account management role preferred.Progressive experience in email marketing, including marketing automation, business development, database integration and revenue generation strongly desired.



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    For more information contact:
    Kristin Archer
    kristin.archer@sanfordhealth.org
    (605) 312-9147

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