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Community Blogs

  • Often the first touchpoint of the customer experience, search engine optimization (SEO) should be an integral component of your entire purchase funnel or loyalty loop. Far more than a one-time project, comprehensive SEO is an ongoing digital ...

  • When you work with an advertising agency, it’s tempting to have them take over every aspect of your business’s digital marketing . Having each piece of the marketing puzzle in one place streamlines projects, but your advertising agency generally ...

  • Franchises, restaurants and businesses of all shapes and sizes are constantly in sales mode- either selling their product to customers, their business idea to investors, or their employment opportunities to candidates. These days, hiring has become ...

  • By Louie Beaupre Many people think marketing and advertising are the same, but they're missing out on the nuances of each term. To make things even more complicated, you could ask a dozen professionals what each term means, and they’d all give different ...

  • By Louie Beaupre We’ve talked about the importance of data as it pertains to your website and marketing strategies, but what does it really mean to be “data-driven”? Let’s take a look, and identify what your franchise company can do  and how you can ...