Proven senior marketing executive with over 20 years of experience as builder and restructurer of marketing organizations. Record of success exceeding short term goals while positioning resources for continued growth through strategic organization development. Highly successful in building vendor relationships that drive down cost, increase margins, and improve service. Unparalleled combination of advertising, direct marketing, promotion and Internet experience and expertise.
CCA Global Partners - Vice President, Marketing & Sales
Visa USA/Foster City, CA - Senior Vice President, Marketing Services
Ogilvy & Mather Direct/Houston, TX - Vice President, General Manager
Ogilvy & Mather Advertising/Houston, TX - Vice President, Management Supervisor
Specialties: Organizational Leadership & Recruitment • Market Strategy • Solutions Development • Root Cause Analysis • Market Analysis • Data Analysis • Account Acquisition Marketing • Predictive Modeling • Database Marketing • Activation, Usage, Loyalty Marketing • New Product Introduction/Development • eCommerce Development • High-Impact Presentations • Brand Management • Margin Improvement •Event & Sponsorship Marketing • SEO and PPC internet marketing